SYDNEY — Australia’s American Apparel retail spaces exhibit the clean, simple and well-manufactured aesthetic that has characterised the brand since its inception. Located in Darlinghurst — the store exudes the character and subtle attention to detail that has seen the label define the silhouette of a generation. Housing clothes and accessories that, in their considered approach to finding a balance between style and comfort, provide the foundations of a wardrobe.

Details in both the retail space and the products are bold, but also carefully considered, and never overwhelming. The racks of the store are adorned with the label’s myriad garments; from classics such as baby rib briefs and short sleeve t-shirts through to eyewear, maternity wear and seasonal headwear. Colours and cuts compete for the attention of the customer.

The exponential growth of the label is perfectly understandable when the breadth of the brand’s catalogue can be fully appreciated, as it can in such a retail space. While quintessentially American in its origins, the label’s presence in Australia is testament to the universality of the label and the goods it produces.

American Apparel epitomises the confidence that comes with an outfit that is effortless, well constructed and sexy: throw the shoulders back, the chest out, and set the legs like a benevolent gunslinger.